Kenchanoor Somshekar Shetty launched Kundapura Chicken Masala under the brand name Nana Shetty Masalas in the year 1987 in Kundapura. A Rajyotsava awarde in the field of Agriculture in Shri Padthathi, he had a passion for enterprise. He considered the fact that people from the coastal belt of the state were successful in the food industry in the places that they had migrated to, but they missed the flavours of the authentic masalas of their hometowns, especially Kundapura. This motivated him to start the manufacture of masala powders.

Kundapura Chicken Masala is the flagship product of Nana Agro Industries.  The specialty of this product is that the masalas are dry-fried, which retains their flavours irrespective of the location and style of preparation. Dry-frying supports the mixing of the masalas in any cooking oil. Premium ingredients are used and these are powdered by hand, a method that is followed to this day, without compromise.